In today’s digital age, having a robust online presence is essential for staying competitive in any industry, including the food and beverage industry. For restaurants, this means more than just having a website. It means having a website that offers features such as online ordering, reservation management, and menu customization. Here’s why your restaurant needs a robust online presence to stay competitive in today’s market, especially in India.
Online Ordering: Convenience and Speed
According to a report by Google and Boston Consulting Group, online food ordering in India is expected to grow at a Compound Annual Growth Rate (CAGR) of 25-30% to reach $7.5-$8 billion by 2022. This growth is primarily driven by the convenience of online ordering, which allows customers to order food from their favorite restaurants with just a few clicks. Offering online ordering can help you tap into this growing market and attract more customers. It also reduces the need for phone calls and saves time, leading to higher customer satisfaction.
Reservation Management: Optimizing Table Turnover
According to a survey by Zomato, a popular food delivery and restaurant discovery platform in India, around 50% of customers prefer to book a table online. This trend is expected to continue to grow, as more customers prefer the convenience of booking a table from their mobile phones or computers. Offering online reservation management can help you optimize table turnover, reduce no-shows, and increase revenue.
Menu Customization: Meeting Dietary Needs
According to a report by FoodServiceIndia, around 10% of Indians follow a vegetarian diet, and around 1% follow a vegan diet. Offering a customizable menu online can help you meet the dietary needs of your customers and attract more customers who are looking for restaurants that can accommodate their unique needs. This can help build loyalty and attract new customers.
Brand Building: Staying Top of Mind
According to a report by EY, a global consulting firm, the food services market in India is expected to reach $95 billion by 2022. With such a large market, having a robust online presence is crucial for building your brand and staying top of mind with your customers. By offering online ordering, reservation management, and menu customization, you’re positioning your restaurant as a modern and customer-focused business. This can help attract new customers and retain existing ones.
Marketing Opportunities: Reaching New Customers
According to a report by Dineout, a table reservation platform in India, around 40% of customers use social media to decide where to eat. By having a robust online presence, you can use social media platforms like Facebook and Instagram to promote your restaurant and reach new customers. You can also collect valuable customer data through online ordering and reservation management, which can be used to target marketing efforts more effectively.
In conclusion, having a robust online presence is no longer optional for restaurants, especially in India. With the growing popularity of online food ordering, online reservations, and dietary restrictions, having a website that offers these features is essential for staying competitive. By offering online ordering, reservation management, and menu customization, you’re providing convenience, optimizing table turnover, meeting dietary needs, building your brand, and reaching new customers. Don’t get left behind in today’s competitive market – invest in a robust online presence for your restaurant today.