Google has announced that it will be sunsetting its popular website optimization platform, Google Optimize, on August 1, 2021. The platform, which allowed users to create and run A/B and multivariate tests on their websites, will no longer be available for new sign-ups or campaigns after this date.
For many businesses, this news is a blow. Google Optimize has long been a go-to tool for website optimization and conversion rate optimization (CRO). However, all is not lost. There are a number of alternatives to Google Optimize that can help you continue to optimize your website and improve your online performance.
In this guide, we will discuss the reasons why Google Optimize is being sunset and what alternatives are available for businesses looking to continue with website optimization.
Why is Google Optimize being sunsetted?
Google has not given a specific reason for sunsetting the platform, but it is likely that the company wants to focus on its other optimization tools, such as Google Analytics and Google Tag Manager. Additionally, it is possible that Google Optimize simply did not have enough users to justify its continued development and maintenance.
Alternatives to Google Optimize
Although Google Optimize will no longer be available, there are still a number of other optimization tools that can help you improve your website’s performance. Some popular alternatives include:
- Optimizely: Optimizely is a leading website optimization platform that offers A/B and multivariate testing, as well as personalization and analytics capabilities.
- VWO: VWO, or Visual Website Optimizer, is another popular optimization platform that offers A/B and multivariate testing, heatmaps, and conversion rate optimization (CRO) services.
- Adobe Target: Adobe Target is a website optimization platform that offers A/B and multivariate testing, personalization, and analytics capabilities.
- Unbounce: Unbounce is a website optimization platform that offers A/B and multivariate testing, landing pages, and conversion rate optimization (CRO) services.
Google’s decision to sunset Google Optimize is a disappointment for many businesses. However, there are many other optimization tools available that can help you continue to optimize your website and improve online performance. By exploring the alternatives mentioned above, you can find a platform that best meets your needs and continue to optimize your website for better performance.